Released on: May 1, 2008, 1:50 am

Press Release Author: Exco InTouch

Industry:

Press Release Summary: Exco InTouch, the leading mobile messaging provider for the
pharmaceutical industry, announces the introduction of ATLAST, providing secure and
cost-effective short message service (SMS) integration with pharmaceutical and
healthcare systems such as EDC and CTMS. This unique, regulatory-compliant
enterprise system is used to send SMS messages to any mobile phone across the globe
in a wide range of languages. ATLAS is capable of processing over 50 messages per
second, and can deliver to over 600 mobile phone operators in more than 200
countries, providing sponsors with unparalleled access capabilities including strong
links with Verizon, Motorola and Nokia.

Press Release Body: (30 April, 2008) Exco InTouch, the leading mobile messaging
provider for the pharmaceutical industry, announces the introduction of ATLAST,
providing secure and cost-effective short message service (SMS) integration with
pharmaceutical and healthcare systems such as EDC and CTMS. This unique,
regulatory-compliant enterprise system is used to send SMS messages to any mobile
phone across the globe in a wide range of languages. ATLAS is capable of processing
over 50 messages per second, and can deliver to over 600 mobile phone operators in
more than 200 countries, providing sponsors with unparalleled access capabilities
including strong links with Verizon, Motorola and Nokia.

Mobile marketing techniques such as text messaging have become increasingly popular
with the introduction of television shows like American Idol and Dancing With the
Stars, where voting by SMS is encouraged. Receiving healthcare information on a cell
phone can be beneficial for patients who wish to learn about their disease or
treatment, as information is disseminated in short bursts in contrast to a heavily
branded website or a costly and disposable product leaflet. Exco InTouch provides
cost-effective, simple technology to communicate with and elicit a response from
patients, clinical trial monitors, nurses and investigators participating in
clinical trials and market studies. By utilising simple SMS technology, alerts are
delivered promptly to the recipient via their own mobile phone. These SMS methods
are non-intrusive, offering healthcare providers a simple cost-effective, personal,
direct-to-patient system of communication.

Many organisations now focus high levels of resources on system integration in order
to streamline processes. ATLAS eliminates the common problems associated with system
integration by offering a simple integrated SMS solution that is easy to implement
and use. As integration with ATLAS is based on open industry standards,
implementation does not require the development of additional technology or
extensive user training.

ATLAS from Exco InTouch enables pharmaceutical and healthcare organisations to
easily add SMS capability to any application. ATLAS is a proprietary system on which
SMS applications can be built and run, and can be integrated with a wide range of
existing healthcare management systems. In order to meet the strict regulatory
requirements governing the pharmaceutical and healthcare industries, Exco InTouch
processes are committed to security, change control and design and development
policies. Phone numbers and messages are encrypted at the database level within
ATLAS, and the system address FDA and HIPAA regulations. ATLAS also has a complete
audit trail and can track all changes made to the database.

Exco InTouch is the premier provider of global, secure and regulatory compliant
short messaging service (SMS) technology to the biopharmaceutical and healthcare
industries. The Exco InTouch technology is currently used by a number of large
pharmaceutical companies in support of their clinical trials and marketing programs.

For further information on the Exco InTouch portfolio of solutions, please call +44
1279 408 210 or +1 949 725 2946, or alternatively please visit www.excointouch.com

-ENDS-

For further press information please contact: Eleanor CallanMonk, The Scott
Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA Tel: +44
1477 539539 Fax: +44 1477 539540 e-mail: exco@scottpr.com

Web Site: http://

Contact Details: THE SCOTT PARTNERSHIP
1 WHITESIDE
STATION ROAD
HOLMES CHAPEL
CHESHIRE
CW4 8AA
01477 539539
exco@scottpr.com